makes some of the country's most successful cigarette brands
in the premium and regular categories. It has emerged as the
single largest player in the mini cigarettes segment in the
country with a dominant market share. The company is vertically
integrated from tobacco procurement, blending and processing
to cigarette manufacturing and in-house printing and packaging.
The Group's cigarette brands have won international
awards for quality and packaging design. This is facilitated
by the excellent standards established at its two primary
production centres and numerous manufacturing arrangements
across the country. Another contributing factor lies in the
ongoing research and development activity at three R &
D Centres located in Bombay, Baroda and Guntur. These Centres
provide free technical assistance to growers with a view to
enhancing the quality, yield and storage facilities of tobacco.